Introducing Déluré, the First Low-Alcohol and Alcohol-Free Wine Label from France in the US

Ideal for drinkers who are looking for low alcohol-Calorie- and Lighter Wine Options that Don’t Lose Flavor

BOSTON, Jan. 4, 2023 /PRNewswire/ — The New Year is here, and for some, that means an annual Dry January, and for others, a time to lighten things up after a season of excess. Today, Déluré As the first low-calorie, alcohol-free and low-calorie wines on shelves, this wine is now available. France Launch in the US

Déluré is the first line of low-calorie, low-alcohol and alcohol-free wines from France Launch in the US

Déluré, a French word that means “bold or sassy,” is a new line of wines made for wine lovers looking for a lighter option that doesn’t compromise on flavor. Made from grapes grown in the south. France The wines near the Mediterranean Sea are balanced, full flavored, and refreshing. However, they contain less alcohol and have fewer calories.

Low-Alcohol Wines: The new Déluré low-alcohol wines are made with grapes picked at full ripeness, and then after fermentation is complete, alcohol is either completely removed, or removed from a portion of the wine then blended back in. They are 9% ABV and 85 calories per 5 oz serving, and available in Rosé, Blanc, and Rouge for an SRP of $14.99.

• Rouge 2021 – 50% Grenache | 50% Syrah
  This traditional southern French red blend of Syrah and Grenache is medium-bodied and has fresh red cherry and blackberry flavors. This versatile red wine offers refreshment and refinement.

• Rosé 2021 – 100% Grenache
  The color is pale pink and has aromas of fresh cherries, strawberries, or violets. The texture is light, the flavor is long-lasting, and it’s low in alcohol. Only thing that is missing is the calories.

Alcohol-Removed Wine: The new Déluré Zero has only 35 calories per 8 oz serving, and is available as an alcohol-removed Sparkling Rosé for an SRP of $14.99. 100% Grenache grapes have been harvested at their full sugar and flavor ripeness. After that, alcohol is removed from the full strength wine. Sparkle is added and the wine is bottled under high pressure to ensure maximum refreshment.

“There is a growing interest in low- and no-alcohol wines, but few existing brands offer the quality and experience people desire when enjoying a glass of wine,” said Brett Vankoski, Vice President and Wine Director at Latitude Beverage, the creators of Déluré. “The wines of Déluré provide all of the pleasure and enjoyment of wine with the benefit of fewer calories and alcohol. These are bottles wine lovers will be happy to open if they want to cut down on calories but not compromise on the taste.

Déluré low-alcohol and alcohol-free wines are now available for purchase online and on shelves in limited markets. Visit the website for more information and to make a purchase. www.delurewine.com

About Déluré

Déluré, a new line of low-alcohol and alcohol-free wines, is part of Latitude Beverage, the innovative BostonA portfolio of award-winning spirits and wine brands is created by a London-based company. For more information, please visit www.latitudebeverage.com.

CONTACT: Suzanne Pace, [email protected]

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SOURCE Latitude Beverage Company