Tesla stock poised for its worst year yet

LOS ANGELES (AP) — Owning Tesla stock this year has been anything but a smooth ride for investors.

Shares in the electric vehicle maker are down nearly 70% since the start of the year, on pace to finish in the bottom five biggest decliners among S&P 500 stocks. The benchmark index, however, is down around 20%.

While Tesla has been growing its profits, signs that there is a slowing of demand and increased competition are making investors more nervous. And then there’s CEO Elon Musk’s acquisition of Twitter. Some of Musk’s actions since taking over the social media company, including doing away with a content moderation structure created to address hate speech and other problems on the platform, have unnerved Twitter’s advertisers and turned off some users.

That’s stoked concerns on Wall Street that Twitter is taking too much of the billionaire’s attention, and possibly offending loyal Tesla customers.

Musk’s acquisition of Twitter opened up a political firestorm and has caused Musk and Tesla’s brand to deteriorate, leading to a “complete debacle for the stock,” Wedbush analyst Dan Ives wrote in a research note this week.

Musk has said that he plans to remain as Twitter’s CEO until he can find someone willing to replace him in the job.

Despite Musk’s Twitter focus, Tesla’s results this year have been solid. The company from Austin, Texas posted year-over year profit and revenue growth in the first three quarters 2022. This includes more than double its third-quarter profit compared to a year ago.

Still, electric vehicle models from other automakers are starting to chip away at Tesla’s dominance of the U.S. EV market. Tesla held 80% of the US EV market from 2018 to 2020. Its share dropped to 71% in 2021 and has continued to decline, according to data from S&P Global Mobility.

Tesla has begun offering discounts for the end-of-the year on its two most popular models. This is an unusual move that shows that Tesla is seeing a slowdown in demand for electric cars.

Ives predicts that Tesla will likely miss Wall Street’s estimates when the company reports its fourth-quarter results, citing higher inventory levels, the recent price cuts and overall production slowdowns in China. He also expects a “softer trajectory for 2023.”

“The reality is that after a Cinderella story demand environment since 2018, Tesla is facing some serious macro and company specific EV competitive headwinds into 2023 that are starting to emerge both in the U.S. and China,” Ives wrote.

Still, Ives is optimistic that Tesla’s long-term prospects remain solid as the global market for electric vehicles grows — and Musk refocuses on Tesla.

“However, any further Musk strategic missteps will be carefully scrutinized by the Street and further weigh on shares,” he wrote.