Where each Pac-12 school ranked among nations biggest revenue earners in 2022
As the conversation surrounding conference realignment has picked up steam over the past handful of years, the idea of athletic revenue and revenue generators around the country in college athletics has become commonplace.
A decade ago, you likely wouldn’t have found a single average fan who could tell you who some of the biggest revenue drivers in college football were, or even cared about the subject, for that matter. Things have changed now.
With USC and UCLA off to the Big Ten a year from now, the remaining schools left in the Pac-12 have been assessing their options going forward, with the conference trying to nail down a new media rights deal in the wake of it all.
While some hope that the conference stays together, others may be looking for a way out, and trying to let it be known how much revenue they bring in so as to look more attractive to the prospective conferences that may take them in.
So in the Pac-12, which schools can say that they are the biggest money makers? Take a look at this list recently published by USA TODAY:
USC Trojans — Not Listed
Kirby Lee/Image of Sport-USA TODAY Sports
The University of Southern California was not listed among the top revenue earners in the nation for the 2022 fiscal year because it is a private institution, and is not required to publicly divulge its records.
Stanford Cardinal — Not Listed
Kirby Lee-USA TODAY Sports
The University of Stanford was not listed among the top revenue earners in the nation for the 2022 fiscal year because it is a private institution, and is not required to publicly divulge its records.
10 — Oregon State Beavers
Total Revenue in 2022: $83,480,015
Total Expenses in 2022: $87,729,627
National Ranking: 54th
9 — Washington State Cougars
Kirby Lee-USA TODAY Sports
Total Revenue in 2022: $85,028,825
Total Expenses in 2022: $83,691,991
National Ranking: 53rd
8 — Colorado Buffaloes
(Photo credit should read ROBYN BECK/AFP via Getty Images)
Total Revenue in 2022: $94,873,830
Total Expenses in 2022: $95,968,696
National Ranking: 51st
7 — UCLA Bruins
Kirby Lee-USA TODAY Sports
Total Revenue in 2022: $103,061,344
Total Expenses in 2022: $131,106,913
National Ranking: 47th
6 — Utah Utes
Kirby Lee-USA TODAY Sports
Total Revenue in 2022: $115,719,216
Total Expenses in 2022: $111,880,434
National Ranking: 36th
5 — California Golden Bears
Kirby Lee-USA TODAY Sports
Total Revenue in 2022: $118,212,179
Total Expenses in 2022: $114,485,848
National Ranking: 34th
4 — Arizona State Sun Devils
Total Revenue in 2022: $121,079,615
Total Expenses in 2022: $124,008,192
National Ranking: 33rd
3 — Arizona Wildcats
Total Revenue in 2022: $124,353,539
Total Expenses in 2022: $124,944,926
National Ranking: 31st
2 — Washington Huskies
(Photo by Karen Ducey/Getty Images)
Total Revenue in 2022: $145,184,864
Total Expenses in 2022: $149,458,923
National Ranking: 25th
1 — Oregon Ducks
Total Revenue in 2022: $153,510,555
Total Expenses in 2022: $140,565,297
National Ranking: 19th